Privacy Policy

Last updated: 15 July 2026

Who we are

Bluecroft Traders Ltd (“Bluecroft”, “we”, “us”) is a luxury watch trading and wholesale business registered in England and Wales under company number 12026413. Our registered office is 6 Ambassador Place, Stockport Road, Altrincham, WA15 8DB. We are the data controller for personal information collected through this website and in the course of our business. You can contact us about anything in this policy at [email protected].

Information we collect

We collect personal information you choose to give us when you contact us — typically your name, email address, phone number and details of any watch you are looking to buy, sell or source. If we enter into a transaction with you, we also keep records of that transaction, including information we may need to verify identity for high-value purchases and sales.

Our website does not require an account and does not itself collect personal information beyond standard technical logs kept by our hosting provider (such as IP addresses in web server logs).

How we use your information

We use your information to respond to your enquiries, to arrange and complete purchases, sales and wholesale transactions, to maintain our business records, and to meet our legal and regulatory obligations, including record-keeping and, where applicable, anti-money-laundering checks. We rely on the following lawful bases: performance of a contract, compliance with legal obligations, and our legitimate interests in operating and promoting our business. We do not use your information for automated decision-making, and we do not send marketing communications without your consent.

Sharing your information

We never sell your personal information. We share it only with service providers who support our business (such as email and website hosting providers), with professional advisers where necessary, and with law enforcement or regulators where we are required to do so by law.

Third-party services

This website uses a small number of third-party services to function: our pages load fonts and scripts from external providers and display an embedded Google map on our homepage. These providers may process technical information such as your IP address when your browser requests their content, and may set their own cookies. Their processing is governed by their own privacy policies.

How long we keep your information

We keep personal information only as long as we need it for the purposes described above, and for as long as the law requires us to keep transaction and accounting records. Enquiry correspondence that does not lead to a transaction is deleted when it is no longer needed.

Your rights

Under UK data protection law you have rights over your personal information, including the right to request access to it, to have it corrected or erased, to restrict or object to our processing of it, and to data portability. To exercise any of these rights, email us at [email protected]. You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your information.

Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with a revised date at the top.